Story and Photo by: Emma Davie, Daily Gleener
For anyone with a sweet tooth in Fredericton, you’re in luck.
goji’s Frozen Yogurt is opening a new location at 1111 Regent St. this Saturday.
“Fredericton is a city that we’ve been wanting to develop for quite some time, it just happens that we found the right operator at the right time,” said Janette Zacharias, president of Goji’s Franchising Corporation.
“Fredericton’s a vibrant city, it’s a good demographic, it’s basically all the things we’re looking for in a market.”
This is the seventh location for the company in New Brunswick, and store number 14 across Canada.
“We opened our first store in Dieppe, New Brunswick in December of 2012. It’s a New Brunswick-born company,” Zacharias said.
The Dieppe store owner Li Lin is also the Fredericton franchisee. Lin has hired six staff so far and will travel between Fredericton and Dieppe to help run both stores.
“Fredericton is the capital of New Brunswick, so there’s so many opportunities here. And I love Goji’s so that’s why I wanted to run the second store, and Fredericton is the perfect location,” Lin said.
“I’m very excited. I think it will be very good.”
The building at 1111 Regent St. was previously filled by frozen yogurt competitor Menchie’s. But Zacharias said that doesn’t worry her.
“This is a different structure, a different model, and we have a history in Atlantic Canada. We have a loyal customer base, there’s brand recognition here in Fredericton,” she said. “We’re very confident.”
Zacharias said there’s something for everyone at Goji’s. They offer several options for different dietary needs such as non-dairy options and reduced sugar products.
“Our product is proprietary to us, so it’s exclusively made and our product is made in Atlantic Canada,” she said.
“We’re about real food. We believe very strongly that our yogurt and dairy products should come from a cow and fruit should be harvested from the Earth and we’re all about keeping our products clean.”
The Fredericton store will be open 11:30 a.m. to 10 p.m. Saturday and Sunday, and noon to 10 p.m. Monday through Friday.
Zacharias said the store plans to do a grand opening in two to four weeks.